The regional government of the Canary Islands has decided to cut off the local value added tax applicable to sanitary pads and tampons. The tax cut will be applicable from 1st January 2018 and shall be a unique experience in Europe (Canada launched a similar initiative in 2015). The rationale behind this move is simple: since most of the users of those products were females, the tax was perceived as penalising females against males. The move, that could be followed soon by other Spanish Regions, launches a deeper question, whether taxes and charges in the broader health care and personal care markets should not designed taking more into account the actual profile of the taxpayers / patients.