It is going to be interesting to watch the continued tussle between the online and community pharamacy sectors. Both offer convincing arguments of their benefit to society and indeed the tax payer. Online boast the usual improved access, convenience and operating efficiencies. Whilst the traditional bricks and mortar pharmacies point towards their 'added value' services such as medicine use reviews (MURs) which free-up GP time and their robust patient verification which the Care Quality Commission has found lacking with certain online dispensaries. Ultimately, as with all retail, the future appears to lend itself to digitalised consummerism, however, we shouldn't under estimate (or indeed forget) the importance community pharmacies play in connecting patients with medical professionals.